About us

Having built the company from the ground, founder Howard Roche has also imbued it with an approach to vendors, buyers and colleagues that speaks of transparency, trust and integrity, the conditions around which an efficient organisation and a high standard of personalised service to clients can be achieved. In 2012 Howard and Irene were joined by their son, Iain and his partner Lucy. Together they have built one of the most regarded Sales rental business in the area. The business is now fully managed by Iain and Lucy.

"Not knowing where to turn, we explored the options – from larger sales & rental companies to local ‘one-man bands’. But our experience convinced us there’s a big difference between ‘managing’ a property, and really ‘caring’ for it."

"Having lived on the Costa Blanca permanently now for the past 10 years, we know that the concerns of today’s property owners are still the same. We understand that whilst many companies will harp on about service and pricing - the real concern with remote owners is that of trust."

"It was with this in mind that I created HMR Villas".

HMR Villas provides you with a complete sales, management and rental service to meet all your property needs, communicating with you regularly, quickly and securely through the internet, but we do this openly and honestly."

  • We are a legal and registered company here in Spain
  • We are committed to being "above board" and honest in all our dealings, not only with our owners/clients but within the Spanish legal/tax system. 
  • We are available for our owners 24/7
  • We give all our owners and guests a number on which we can be contacted at ALL times - not just Monday to Friday, 9am to 5pm
  • Any payments to HMR Villa Services can be made through a variety of methods
  • We provide a complete honest approach to buying and selling, listening to your requirements to help you find the ideal home


Our aim is to give you complete peace of mind. Whether you are buying, selling or renting, we're here to make it easy for you and your family

Along with our family we also have a small team of conscientious, trustworthy and dedicated staff and have been looking after properties here in Spain for over 6 years, we love what we do and we do it well!

We would welcome the opportunity to earn your trust and deliver to you, what we believe, is the best service in the industry.

Iain and Lucy



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